Justin Golden

From dealerships to my own agency

• 2018 – 2025

  That PPC Guy

  Owner

  • Built the agency, grew it into a small team, and sold it in 2025.
  • Managed $40MM in ad spend for over a hundred businesses.
  • Consulted on strategy and long-term marketing plans.
  • Ran campaigns across Google, Microsoft, Meta, Amazon, Pinterest and LinkedIn.
• 2019 – 2020

  Adhere Creative

  Paid Media Manager

  • Oversaw paid traffic for multiple clients on LinkedIn, Meta, Google and Microsoft.
  • Built custom reporting dashboards in Google Data Studio.
  • Created marketing strategies for new clients.
• 2016 – 2018

  Mac Haik Auto Group

  Digital Marketing Director

  • Managed a $2MM annual budget across 17 franchised dealerships.
  • Oversaw web development and landing pages.
  • Ran Google Tag Manager and analytics reporting.
  • Helped each dealer build an annual marketing plan.
• 2010 – 2016

  Palladium Motorsports

  Owner

  • Grew an e-commerce store into three brick-and-mortar stores in the Kansas City metro.
  • Managed 10 full-time employees.
  • Handled scheduling, advertising, ordering, licensing and daily operations.
• 2010 – 2014

  Barber Financial Group

  Financial Advisor

  • Held Series 7, Series 66, and Life and Health licenses.
  • Planned retirement spending and tax-savings strategies with clients.
• 2004 – 2007

  University of Oklahoma

  Norman, OK

Every major ad platform, one strategy

• Google Ads
• Microsoft Ads
• Meta
• Amazon
• Pinterest
• LinkedIn

My focus is the plan that connects the channels: who to reach, what to say, and where the budget should go. I tie it together with Google Tag Manager, analytics and dashboards, so the numbers are easy to read and act on.

Google Ads walkthroughs

The That PPC Guy channel has how-to guides and optimization tips for running Google Ads campaigns. These are the short walkthroughs I put together for business owners.

• Call reports
• Search term report
• Audience targeting
• Performance Max
• Keyword Quality Score
• Custom audience segments

Featured, interviewed, invited

• Search Engine JournalArticle · Feb 2024
• Voyage TampaInterview · 2024
• Auto Tech Outlook, Top Automotive Marketing Service ProvidersListing · 2024
• Martech OutlookArticle · 2023
• PPC ChatNomination · 2023
• Wantrepreneur to Entrepreneur podcastPodcast
• Growing Pains podcastPodcast
• Chrysler Minority Dealer Association, DallasSpeaker · 2023

Boats, old cars, and a lot of road

I'm a husband and a father of three. When I'm not working I'm into classic cars, sailing and travel. In 2023 my family lived on the road full time, and in 2026 I sailed across the Atlantic from DC to Scotland.

• 40 statesVisited by RV with the family
• 32 National ParksSeen together so far
• DC to ScotlandAtlantic crossing under sail, 2026